How to set up a dating website
Male members are told: "Unfortunately, Shed is a full blown heterosexual at the mo.
But please keep in touch using the links below." But when Simove applied to register the Shinder trademark, Tinder, owned by the giant dating company Match Group, filed a Notice of Threatened Opposition at the intellectual Property Office.
He claims that he's found 150 matches through the site so far and that he's been on three dates.
The site, which has the tagline "Quality, not quantity", gives female users just one profile to like or reject: Simove's.
Simove received a letter from Schindler, the maker of lifts and escalators, asking him to confirm he doesn't intend to enter that market.
The very first screen name I chose contained part of my last name. I can tell so much about a guy by how he looks, what he’s wearing and what’s in the background. I’ve seen photos of men taken while standing in front of the bathroom mirror wearing only their underwear – No Thanks!
He launched the site after previously attempting (and failing) to find dates on Tinder by setting his profile image to him emerging from an egg with the caption "Tinder surprise", and by declaring himself "Pick of the Month" on dating app Bumble, even though no such thing exists."I've had 150 matches and they were from all the around the world, such as Russia and America – that's the only reason I've been on so relatively few dates," he said."I genuinely want to meet people through this.