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Obviously, this is a huge issue if you’re passing sensitive information like credit card numbers.But nowadays, many entities, including Google, are pushing to use secure HTTPS connections for all traffic, even things you might think are mundane.That’s right, sites that use SSL certificates get a boost in the SERPs.It might not be a huge boost, but I think you’ll agree with me that any boost in search rankings is a good one.
With an unsecured HTTP connection, third-parties can snoop on any traffic passing between your reader’s browser and your web server.
If you have, you’ve seen the end result of an SSL certificate.
But what you haven’t seen is what goes on behind the scenes. Essentially, SSL establishes an encrypted link between your web server and your visitor’s web browser.
Here are two ways to get your free SSL certificate from Let’s Encrypt: As I mentioned, many hosts are partnering up with Let’s Encrypt to add free SSL certificates directly inside their customers’ c Panel dashboards.
For example, if you’re hosting at Site Ground (as I am), you can install an SSL certificate in about two seconds from your c Panel dashboard.Then, I’ll even share a super simple plugin that makes getting set up with SSL on Word Press an absolute breeze.